Beauty equals health. Forget all the PC conversation about beauty being superficial and unimportant. Long before we had blood tests and MRI machines, the human mind could determine in a quarter second if a potential mate/boss/foe was really healthy. So not surprisingly, attractive people are assumed to be smarter and more exciting than unattractive people—even when there's other information available. In fact, research shows that more attractive people are judged to be better liked, more competent, and more fun to be around (all by about a 2 to 1 margin). The kicker: external beauty is closely linked to personality, behavior, and some of our deepest emotions.
Though there are certain biological and social influences on beauty, being judged as attractive creates a kind of self-fulfilling prophecy that reinforces and internalizes certain behaviors and self-concepts. And guess what? All of this beauty bias is good news for you because it shows us we all have remarkable beauty in their mates, they passed it on to you. So all we have to do is help you unveil your natural beauty and show you the deepest secrets about how outer beauty actually reflects inner beauty and health.
Most of the crucial beauty markers are ones you can change for the better. In You: Being Beautiful, we're going to share with you the biology of beauty, as well as what you can do to be your most beautiful self by making choices and taking actions that will help you look, feel, and be the way you want. How? We're going to chop up beauty into distinct pieces—pieces that will give you a perspective that may change the way others view you, and ultimately, the way you view the world. When it comes right down to it, we all share similar goals in life. We want to look beautiful, feel beautiful, and be beautiful.
The Secret is in YOU.